Art Visuell – a child of the 90’s
Godfather for the name Art Visuell was the term “Audio Visuell“ what was a general term in the creative business. The main purpose of Art Visuell was to make technic useful for creative art. Technic should be a basic thing that helps expressing artistic ideas, it should not be in the focus or center of any artistic project. Art Visuell started with analog photography, sound and video technic, to make art perceptible for all senses. It made effects possible, that we are so used to in our digital lifestyle, but still with analoge technic. Slide shows with very complex masking technic are just one example. But never to show off with effects, only to enhance a artistic statement. It was possible through high quality projection equipment and computerized control of many, many slide projectors, tape or video recorders and players.